During my time at Xerotech (2020–2024), I led the development of the company’s brand identity, making it one of the most distinctive in the B2B battery industry. While most competitors lacked a strong visual presence—aside from a couple of polished exceptions—I drew inspiration from the automotive sector, where design is refined, bold, and emotionally engaging.

The result was a brand that stood out with a high-end, performance-driven aesthetic, elevating Xerotech beyond the typical industrial look and reinforcing its position as an innovative leader in off-highway electrification.